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Insights & Ideas

The Linen Shirt Never Left

Some trends come and go. The linen shirt just waits for summer to bring it back. It works because it does two things at once: stays relaxed but still looks put together. Not as stiff as cotton, not as loose as beachwear. For men, that middle ground is hard to find in any other fabric. The fit matters more than the colour. A linen shirt should have room in the chest and body so air can move, but the collar and cuffs need enough structure to hold their shape. Too tight and it stops breathing. Too soft and it looks unfinished. White and light blue are the safe options, but

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On Our Radar: AOMI

South Asian heritage wear used to mean choosing between rigid traditional formals or mass-produced prints that felt overly predictable. AOMI is moving away from that. The brand builds contemporary, utilitarian silhouettes rooted in patient, traditional handwork rather than fast-paced commercial production. A hand-dyed and hand-embroidered chore jacket brings real structure and texture to everyday outerwear, while hand-embroidered Bermuda shorts bridge the gap between classic tailoring and artisanal craft. AOMI also leans into pieces that merge heritage techniques with modern wardrobes. The tactile finish of hand-dyed fabrics and intricate embroidery sits naturally against clean, modern lines, making traditional craftsmanship feel entirely relevant for the street or a relaxed afternoon. The styling

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