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Insights & Ideas

The Linen Shirt Never Left

Some trends come and go. The linen shirt just waits for summer to bring it back. It works because it does two things at once: stays relaxed but still looks put together. Not as stiff as cotton, not as loose as beachwear. For men, that middle ground is hard to find in any other fabric. The fit matters more than the colour. A linen shirt should have room in the chest and body so air can move, but the collar and cuffs need enough structure to hold their shape. Too tight and it stops breathing. Too soft and it looks unfinished. White and light blue are the safe options, but

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On Our Radar: AOMI

South Asian heritage wear used to mean choosing between rigid traditional formals or mass-produced prints that felt overly predictable. AOMI is moving away from that. The brand builds contemporary, utilitarian silhouettes rooted in patient, traditional handwork rather than fast-paced commercial production. A hand-dyed and hand-embroidered chore jacket brings real structure and texture to everyday outerwear, while hand-embroidered Bermuda shorts bridge the gap between classic tailoring and artisanal craft. AOMI also leans into pieces that merge heritage techniques with modern wardrobes. The tactile finish of hand-dyed fabrics and intricate embroidery sits naturally against clean, modern lines, making traditional craftsmanship feel entirely relevant for the street or a relaxed afternoon. The styling

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On Our Radar: COCO BY ZARA SHAHJAHAN

Summer daywear used to mean choosing between heavily embellished outfits that feel too stiff for the heat or basic cotton separates that look like an afterthought. COCO BY ZARA SHAHJAHAN is moving away from that. The brand builds breezy, polished daywear around thoughtful contrast rather than excess ornament. The “Hop Scotch” co-ord pairs a soothing aqua shirt crafted from breathable cambric with clean, understated embroidery that adds genuine texture without overwhelming the fabric. COCO also leans into ensembles that balance youthful spontaneity with sharp tailoring. Grounding the calm of the aqua shirt is a pair of beautifully printed lawn trousers, creating an unexpected, whimsical contrast that works just as well

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Pakistan’s Mandarin Moment

The mandarin collar has moved from menswear and military jackets into Western fashion this year. Pakistan took the same trend and gave it a local shape. Instead of blazers, the collar is showing up on kurtas. A brown kurta making the rounds right now pairs a mandarin collar with jute-cord frog closures instead of buttons, worn over a flared skirt. Co-ord sets are following the same idea, matching mandarin-collar tops with trousers or skirts. This isn’t a straight copy of the runway version. Designers are fitting the collar into clothes that already work for local taste: modest necklines, relaxed cuts, an eye for texture rather than print. Now that the

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